Yes they should. They should also prioritize ops over sales, and yet they don't. After 11 years in Enterprise IT it's been my impression that we are very short

Yes they should. They should also prioritize ops over sales, and yet they don't. After 11 years in Enterprise IT it's been my impression that we are very short sighted. We give everything to our sales and they sell everything between heaven and earth without a thought on how we can deliver it. And once the contract is signed, no effort is made to deliver or manage, just move on to the next big contract signing. So just as they prioritize hiring and ignore retention, they also prioritize contract signing and ignore lifecycle management. It's the same short sighted thinking in another area.