Doesn't look as terrible as "true" waterfall, but I think this is just marketing fluff to win people over by telling them about your rock-solid practices. If t

Doesn't look as terrible as "true" waterfall, but I think this is just marketing fluff to win people over by telling them about your rock-solid practices. If they have an arrow that looped from Beta Testing back into Interface Design/Usability/Engineering/Coding, you'd probably end up with what most shops do anyways, speaking in broad strokes.