Well, I disagree on the last part since I consider it of value to signal to those running these companies that this type of marketing is over and done with. Tha

Well, I disagree on the last part since I consider it of value to signal to those running these companies that this type of marketing is over and done with. That is no "a swipe", it is a clear signal of intent: if you want to reach your target group you should find a different marketing strategy. While I understand this product is not meant to be free software it does need to compete in a market where free alternatives exist - nay, abound - so they have to find a way to convince potential customers how their products are worth the extra hassle, expenditure and technical risk of investing in a closed-source, proprietary product instead of using one of those free (as in speech) incumbents. This may have worked in the 90's - back when looking for free software often came down to scouring freshmeat.net for potentially useful projects - but it does not work now.