Buy once, use everywhere media - we regressed from owning the vhs/dvd/bluray to finding which service will allow you to rent / license the media. While I'm the

Buy once, use everywhere media - we regressed from owning the vhs/dvd/bluray to finding which service will allow you to rent / license the media. While I'm there, the path from media rental to "ownership". If I watch a movie for $4.99 and it's good, why not take the $4.99 off the price to own it rather than making me pay full price?