1. Whenever anyone in the organization has an interesting conversation about the product they take notes. They're just plaintext notes using notepad or whatever

1. Whenever anyone in the organization has an interesting conversation about the product they take notes. They're just plaintext notes using notepad or whatever. 2. There are about 20 keywords. They are represented as ALL CAPS 3. When you take notes, you tag them with the keywords 4. These notes are checked into git like everything else, and built as part of the dev/team/pmo/enterprise DevSecOps pipeline 5. Doing this creates a realtime and ever-changing analysis model This leads to better conversations, better questions, elimination of duplication and conflicting business ideas, entry of data once, tracking bugs and features in plain language all of the stakeholders can understand, automated testing frameworks, interactive diagrams showing what the business thinks the world looks like and how they're products will change it, and more. It was fun trying to design the simplest system possible able to map the almost endless complexity of human interactions around a given domain. tl;dr "Intent" is everything that happens between humans to organize their view of the world and the tech they're making to interact with it. Intent begins with brainstorming, perhaps BS sessions with coders, marketers, customers, and so forth and ends with feature tests, user manuals, and everything but the code itself.