I spend a whole lot of time on Twitter and I want to agree with this post but it misses the point! Threads are really great for distribution. I hate that it's

I spend a whole lot of time on Twitter and I want to agree with this post but it misses the point! Threads are really great for distribution. I hate that it's true, but it's true. You can write a huge, wonderful article and tweet the link to it and very few people are going to retweet it. You can write a thread and get hundreds of retweets. It sucks, but it's reality. This post sets up a false dichotomy though, he's saying not to write threads because your content deserves better. Well... just do both? I mean if your content really "deserves better," then it deserves the best chance of being read, and on Twitter that means a thread (currently!) I personally don't like a particular kind of thread. The thread that's like "I read a Wikipedia article and I'm gonna pretend it's some groundbreaking thing." I try to find a middle ground with my threads. The first thing I do is write the article. Write the article, flesh out the idea, give it a permanent home, put in a lot of work. Then I publish the article. Then, as a part of distribution I do a tweet thread about the article. I usually always put the link to the article in the very first tweet and then thread out the main concepts. I have some data on the fact that Twitter won't promote tweets with links in them as much as tweets without, but putting the link in the first tweet drives more clicks and is less annoying, so I do it that way. I wish things were a bit different on Twitter, but they aren't! I think using threads as a distribution mechanism for longer form content is a nice compromise. Here are some examples of articles I've written that I've then turned into threads. There is just no way I would've gotten the same traction with a single tweet, no matter how good the tweet (or article!) was. - 200 RTs: https://twitter.com/aarondfrancis/status/1582797305404542976 https://twitter.com/aarondfrancis/status/1582797305404542976 - 120 RTs: https://twitter.com/aarondfrancis/status/1577325434248757249 https://twitter.com/aarondfrancis/status/1577325434248757249 - 250 RTs: https://twitter.com/aarondfrancis/status/1556327342955438082 https://twitter.com/aarondfrancis/status/1556327342955438082 - 100 RTs: https://twitter.com/aarondfrancis/status/1458117107183497219 https://twitter.com/aarondfrancis/status/1458117107183497219 - 165 RTs: https://twitter.com/aarondfrancis/status/1483127141675978760 https://twitter.com/aarondfrancis/status/1483127141675978760 - 120 RTs: https://twitter.com/aarondfrancis/status/1545106513227923459 https://twitter.com/aarondfrancis/status/1545106513227923459 Let's say 2% of the people read the article, but the thread gives people something to read, understand, and share without reading the full article. It gives me a chance to reach more people, 2% of whom might read the article.