This is like a poorly written mission statement like "Win the enterprise market". Of course we want to win the enterprise market and hire the best engineers.

This is like a poorly written mission statement like "Win the enterprise market". Of course we want to win the enterprise market and hire the best engineers. Any statement whose converse would be an absurd business tactic should be treated as not particularly useful. "Hire the worst engineers!" This is like a college football coach saying "Recruit every 5-star player in the U.S." We all want to hire the best engineers from day one. The execution of that strategy requires a combination of early wins, interesting problems, technology stack, compensation, leadership, culture, vision and geography to attract top talent. Faire may be able to check most of the boxes, yet some rock star is going the find the business model boring and the leadership uninspiring and go work for an org that is more aligned to their values and ambition. Hiring the best engineers is table stakes for a company centered around a love and deep appreciation for building and shipping magical software. Even from day one, no competent founder says "I should deliberately not hire the best engineer I can find based on the comp I can offer". You may not be able to get them, but that shouldn't change your hiring strategy.