If the content is truly good, then my incentive is for as many people to read it as possible. Therefore, why should I not advertise it? What's the point of good

If the content is truly good, then my incentive is for as many people to read it as possible. Therefore, why should I not advertise it? What's the point of good writing if no one is around to read it? Sure, you can write for yourself, but again, if you think the content is good, you should want as many people to read it as possible.