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Twitter penalizes posts with links in their algo I think.

by rileyphone 4y ago

Retr0id 4y ago
Yup, they prioritise on-platform engagements.
- klodolph 4y ago
  From what I understand, Twitter doesn’t penalize posts with links—the problem is that people don’t engage with posts that have links, Twitter notices the reduced engagement, and the post gets shared less. It is commonly said that Twitter deprioritizes posts with links, I don’t think it’s true.
  - fknorangesite 4y ago
    Yeah lots of "I think I heard somewhere that..." in this discussion.
    - Retr0id 4y ago
      Do you really expect twitter employees to be out here divulging the inner workings of the twitter algorithm? If you've used twitter for any length of time, it's plain to see. My most recent blog post[1] has been pinned to the top of my twitter profile for almost a year. It's technically detailed and very "on-brand" for my audience (it's about rooting a smart TV) It has 341 "likes" and 93,543 impressions (unfortunately I can't tell you how many hits the actual blog post got, I don't keep logs - but it's probably a smaller number) Yesterday I tweeted a ~280 character idle thought midway through my morning coffee[2]. It lacks technical depth and is largely unsurprising. It has 1356 "likes" and 147K impressions already. Whether twitter explicitly has code to downrank external links is irrelevant - the effects are obvious and quantifiable[3]. It's probably just a second-order effect of boosting posts that generate further in-app engagement - but that doesn't really matter either way. [1] https://twitter.com/David3141593/status/1475670055627247619 https://twitter.com/David3141593/status/1475670055627247619 [2] https://twitter.com/David3141593/status/1584462389977939968 https://twitter.com/David3141593/status/1584462389977939968 [3] https://blog.hootsuite.com/linkless-tweets-experiment/ https://blog.hootsuite.com/linkless-tweets-experiment/
      - fknorangesite 4y ago
        Okay? I'm not saying that's it's not the case, but you're the first person in this whole thread to bother with any kind of source at all.
        Retr0id 4y ago
        My broader point is more that "lots of people are saying so" is about as good as we can hope for in terms of evidence, in this situation.

Twitter penalizes posts with links in their algo I think.

Retr0id 4y ago

Yup, they prioritise on-platform engagements.

klodolph 4y ago
From what I understand, Twitter doesn’t penalize posts with links—the problem is that people don’t engage with posts that have links, Twitter notices the reduced engagement, and the post gets shared less. It is commonly said that Twitter deprioritizes posts with links, I don’t think it’s true.
- fknorangesite 4y ago
  Yeah lots of "I think I heard somewhere that..." in this discussion.
  - Retr0id 4y ago
    Do you really expect twitter employees to be out here divulging the inner workings of the twitter algorithm? If you've used twitter for any length of time, it's plain to see. My most recent blog post[1] has been pinned to the top of my twitter profile for almost a year. It's technically detailed and very "on-brand" for my audience (it's about rooting a smart TV) It has 341 "likes" and 93,543 impressions (unfortunately I can't tell you how many hits the actual blog post got, I don't keep logs - but it's probably a smaller number) Yesterday I tweeted a ~280 character idle thought midway through my morning coffee[2]. It lacks technical depth and is largely unsurprising. It has 1356 "likes" and 147K impressions already. Whether twitter explicitly has code to downrank external links is irrelevant - the effects are obvious and quantifiable[3]. It's probably just a second-order effect of boosting posts that generate further in-app engagement - but that doesn't really matter either way. [1] https://twitter.com/David3141593/status/1475670055627247619 https://twitter.com/David3141593/status/1475670055627247619 [2] https://twitter.com/David3141593/status/1584462389977939968 https://twitter.com/David3141593/status/1584462389977939968 [3] https://blog.hootsuite.com/linkless-tweets-experiment/ https://blog.hootsuite.com/linkless-tweets-experiment/
    - fknorangesite 4y ago
      Okay? I'm not saying that's it's not the case, but you're the first person in this whole thread to bother with any kind of source at all.
      - Retr0id 4y ago
        My broader point is more that "lots of people are saying so" is about as good as we can hope for in terms of evidence, in this situation.