Because Netflix was the competition, the competition for cable and expensive physical media. Now all the companies who took none of that risk are coming into st

Because Netflix was the competition, the competition for cable and expensive physical media. Now all the companies who took none of that risk are coming into streaming and get to take their IPs off Netflix, copying their system (but worse, Netflix isn't perfect but it has the best interface in my opinion), and taking it back to no real competition just the same big companies there were before with a new platform. And on top of that, a lot of those other companies getting into it are charging a lot more, and some are playing ads even with the subscriptions.