3 ms·
> "Users seldom read home page “fluff” and often look for things like testimonials, case studies, pricing levels and staff profiles / company information in sea
by josefresco 4y ago
> "Users seldom read home page “fluff” and often look for things like testimonials, case studies, pricing levels and staff profiles / company information in search for credibility and trust. One of my upcoming tests will be to combine home page with “about us”, “testimonials”, “case studies” and “packages”. This would give users all they really want on a single page."
Shady tactics aside, this was interesting but could also have been measured by simply tracking his own website.
- rhplus 4y agocould also have been measured by simply tracking his own website Perhaps his competitors were established, trusted brands, whereas his is one that hijacks back-buttons to trick his own customers.
- chiefalchemist 4y ago"While I was too deep into spying on my competition, my competition was focused on serving its customers." A fool with a tool is still a fool.
- teknopaul 4y agoOr they noticed the URL and were trying to check validity