4 ms·

The talent, their agencies, ad-agencies and ad channels (all media) will need to come up with a framework for qualifying and accepting ads --ads will have to ha

by mc32 4y ago

The talent, their agencies, ad-agencies and ad channels (all media) will need to come up with a framework for qualifying and accepting ads --ads will have to have a BoM, who's in it, provenance and sign-offs, etc. They could even use a blockchain to do this. Anything that comes short is rejected and anything not above board can seek recourse. Add traceability to their workflow to hold people and organizations accountable. Obviously this is muddied with fair use and political (someone seeking public office) ads which allow for some liberties.

spywaregorilla 4y ago
Or even a database!
xsmasher 4y ago
For Super Bowl ads this is plausible; for ads run on Facebook and Youtube it will never happen until it can be automated. Those platforms don't have the staff or inclination to evaluate all of the ads submitted.
- mc32 4y ago
  They can charge sufficient overhead to cover the costs... There could be anti-fraud insurance ad buyers pay into to cover some fraud --or escrow. The more you build your reputation, the less your insurance. It has to have some teeth and consequences to work though.
lp0_on_fire 4y ago
Many of our politicians already lie with impunity and many of the major media outlets carry water for them when they do. Deep fakes will just ratchet that up to 11. It's my opinion the technology should be completely banned in the political sphere, with felony-level penalties attached for violating.
- mc32 4y ago
  I agree now politician lie without fear of being found out that they're lying because their voters _don't_ care that they outright lie. In the US back in '04 there was a dispute about Kerry and Bush and whether they lied or not, exaggerated or not. The election pretty much was decided on how big a lie people thought one was vs the other. Today, that controversy would not even be perceived the lies are so blatant and curiously uncontroversial. If we go back though, politicians lied in other ways. They made promises the knew they could not keep and of course they'd blame the opposition for torpedoing their policies --but in most cases they knew full well that it was nothing more than fanciful thinking and it would not come to be.

by mc32 4y ago

spywaregorilla 4y ago

Or even a database!

xsmasher 4y ago

For Super Bowl ads this is plausible; for ads run on Facebook and Youtube it will never happen until it can be automated. Those platforms don't have the staff or inclination to evaluate all of the ads submitted.

mc32 4y ago
They can charge sufficient overhead to cover the costs... There could be anti-fraud insurance ad buyers pay into to cover some fraud --or escrow. The more you build your reputation, the less your insurance. It has to have some teeth and consequences to work though.

lp0_on_fire 4y ago

Many of our politicians already lie with impunity and many of the major media outlets carry water for them when they do. Deep fakes will just ratchet that up to 11. It's my opinion the technology should be completely banned in the political sphere, with felony-level penalties attached for violating.

mc32 4y ago
I agree now politician lie without fear of being found out that they're lying because their voters _don't_ care that they outright lie. In the US back in '04 there was a dispute about Kerry and Bush and whether they lied or not, exaggerated or not. The election pretty much was decided on how big a lie people thought one was vs the other. Today, that controversy would not even be perceived the lies are so blatant and curiously uncontroversial. If we go back though, politicians lied in other ways. They made promises the knew they could not keep and of course they'd blame the opposition for torpedoing their policies --but in most cases they knew full well that it was nothing more than fanciful thinking and it would not come to be.