I agree with most of your assessment, however: > Good opportunity for Windows to finally beat MacOS in UI/UX, since they don't have a mobile OS to worry about?

I agree with most of your assessment, however: > Good opportunity for Windows to finally beat MacOS in UI/UX, since they don't have a mobile OS to worry about? Given how much of a step back every Windows release is, starting after Win2k, in terms of *consistency* of the user experience - I would argue both companies are their own worst enemies here.