I think you're right, but perhaps more aggressive marketing already helps a lot. I'm not a marketing person, but for example, take advantage of these kind of e

I think you're right, but perhaps more aggressive marketing already helps a lot. I'm not a marketing person, but for example, take advantage of these kind of events to let people know that Matrix's network is impossible to go down like this because it works like e-mail. Reiterate the point that Whatsapp is part of Facebook's network. So, your Whatsapp account is under Facebook's control just like your Facebook account. Matrix accounts work like e-mail addresses. You choose a provider for your account, and you can always choose a different one without losing access to the network. Present these kinds of talking points to the actual mainstream. Advertise on Youtube, go on TV... maybe people care less about the UX than we think.