> Why do I have ads in my start menu and lock screen? Serious question. How do I enable ads on my windows 10 install? I reinstalled a while ago and don't feel

> Why do I have ads in my start menu and lock screen? Serious question. How do I enable ads on my windows 10 install? I reinstalled a while ago and don't feel like I've done anything special and windows has not shown me any ads that I am aware of. My lockscreen is a randomized background, which I quite like, and a prompt for my user & password. Nothing else. My start menu was shrunk in width to get rid of all of those tiles and just shows a list of software I have installed, and can be searched by typing in it. No ads, unless you count the "recently added" section listing software I installed recently.