Magically, no. But given the same marketing resources behind either, the SaaS case seems to be more reliably attainable. Or stand-alone software. Or contract wo

Magically, no. But given the same marketing resources behind either, the SaaS case seems to be more reliably attainable. Or stand-alone software. Or contract work. For SaaS, it's also important to model things like trial conversions, turnover, etc. which don't appear in a single-sale case. There are a lot of differences. But the odds still seem better there. And of course I am completely overlooking the "what about ads" question, mainly because you need a ton of installs before that starts being a significant amount of money. Better than not, helps feed conversions, but doesn't change the equation for me.