2 ms·

I think we are in agreement but coming at it from different viewpoints. As you say, designers do not have magical powers to predict the future. In a situation

by _dps 15y ago

I think we are in agreement but coming at it from different viewpoints. As you say, designers do not have magical powers to predict the future. In a situation where you can't predict the future you have to make your best guess (designers help here), find out how good that guess was (interacting with lots of people happens here), and make your next guess (again, designers help here). Having a good designer doesn't eliminate the potentially expensive middle part where you need to find out how a large heterogeneous audience reacts to your current best guess.

bluekeybox 15y ago
> Having a good designer doesn't eliminate the potentially expensive middle part where you need to find out how a large heterogeneous audience reacts to your current best guess. I absolutely agree. When trying to appeal to a large audience I would definitely do both -- if I had the money that is. Which part is more important (mass appeal or trendiness) depends on the kind of business you are doing.