Discovery is not the issue. The issue is keeping the app on the device. With so MANY apps new every day, the average person loses track of the new apps they d

Discovery is not the issue. The issue is keeping the app on the device. With so MANY apps new every day, the average person loses track of the new apps they downloaded, and they stop using the older ones unless they really are kick ass. Spend less on marketing, more in making your app indispensable.