I'm thinking they'll create a software platform for their tv so that if you have a cable provider they will install their "app". Not only that but it'd be real

I'm thinking they'll create a software platform for their tv so that if you have a cable provider they will install their "app". Not only that but it'd be really crazy if other cable companies could install their own apps with their own "on-demand" services. If they can't get you to buy their service the old fashion way why not ride someone else's line.