The problem isn't so much what work looks like, but how to measure it. I'm kind of surprised with the shift to work from home (and in some cases back again) we

The problem isn't so much what work looks like, but how to measure it. I'm kind of surprised with the shift to work from home (and in some cases back again) we haven't seen any large companies come out with analytical data about what is more effective and how they measure it. I'm guessing the reason why is because they don't, and any return to office policies are driven soley by pointy haired managers with no real data. My company measures performance based on the company reaching its sales target, but as a lonely software engineer whose projects can still be months once I've finished them until they reach customers, my impact on that measure (in the short term) is basically nothing. We also do OKRs but somehow my team never get assigned any. Sure as an engineering team you can try to estimate cards and measure your velociy at the end of the sprint, but how do you do the same for a product manager or creative roles like a copywriter?