Mastodon and the dozen or so other fediverse projects are free which means they are not advertised and promoted. I have a personal rule not to buy anything that

Mastodon and the dozen or so other fediverse projects are free which means they are not advertised and promoted. I have a personal rule not to buy anything that is advertised. So this is great for me. The masses don't know about it and probably never will. Some of us are fine with that as it keeps our instances manageable with participants generally smarter than average.