The answer to whose fault it is is: Whoever the customer thinks is at fault. Having a strong brand cuts both ways. If Framework develops a strong brand of "buy

The answer to whose fault it is is: Whoever the customer thinks is at fault. Having a strong brand cuts both ways. If Framework develops a strong brand of "buy our stuff, it works great" (as I think they have!) and people buy the machines largely based on that brand, then that's obviously really great for Framework in lots of ways. But this is the other edge of that sword: they're going to be the one lots of people blame when there are issues. This is no different than the situation for decades with Windows and PC vendors. When I built a PC from commodity hardware and installed Windows on it, if something went wrong, I'd blame Microsoft, or the manufacturers of the components I used, or myself. But when I would buy an HP laptop, if something went wrong, that was HP's fault.