If the company is selling just the chip, it's in their best interests to hold the die size down as much as possible because doing so directly effects their prof

If the company is selling just the chip, it's in their best interests to hold the die size down as much as possible because doing so directly effects their profit margin. If the company is selling the whole device, including the chip, they can afford to throw more transistors and die area at performance with a much more minimal impact on their bottom line.