Ironically I think the article is a good example of why we forget things. It's more desireable for the author to write a longwinded article about how we forget,

Ironically I think the article is a good example of why we forget things. It's more desireable for the author to write a longwinded article about how we forget, than to try and put effort into ensuring society remembers important things. In essence, societal maintenance isn't sexy. The final solution provided is for thr author to better preserve their own output, which isn't a very good solution unless the author is producing important breakthroughs. To better preserve knowledge, people need to be happy to spend effort maintaining _other people's discoveries_.