3 ms·
I would love to know what percentage of that budget has anything to do with development vs advertising. I see ads for games on buses, billboards, tv commercials
by 0cf8612b2e1e 4y ago
I would love to know what percentage of that budget has anything to do with development vs advertising. I see ads for games on buses, billboards, tv commercials, etc that do not seem cheap.
- q-big 4y agoSee https://en.wikipedia.org/wiki/List_of_most_expensive_video_games_to_develop https://en.wikipedia.org/wiki/List_of_most_expensive_video_g... for a list of estimated development and marketing costs for various AAA games.
- ummonk 4y agoA lot of the marketing happens post launch and is thus low risk as you can adjust the budget based on sales performance. The same isn’t true for game development itself, which must be limited to a fixed budget based on anticipated future sales.