"A soldier will fight long and hard for a bit of colored ribbon." -Napoleon Bonaparte. Many, many people care more about status and fame than they do money as

"A soldier will fight long and hard for a bit of colored ribbon." -Napoleon Bonaparte. Many, many people care more about status and fame than they do money as long as there's enough money to live off of. Many of us would take a job that paid minimum subsistence wages with dreadful hours and stress if it came with a founder title and there was a good chance that after 3-5 years we would have good money in spades even if we could have the same total amount of money and less stress from a regular job now.