3 ms·

Honestly, if Apple were to care, they could undo the course of computing history where at one point Windows became the monopoly. Launch a 500$ category laptop,

by fleddr 4y ago

Honestly, if Apple were to care, they could undo the course of computing history where at one point Windows became the monopoly. Launch a 500$ category laptop, say 3 gens old. That would soon be M1. Won't be very profitable, but a direct competitor to the typical crappy Windows low-end laptop. Yet it's so much better in performance, security, battery life, total lifespan, etc. Double down on making it idiot-proof. Optimize the onboarding experience for ex-Windows users, including prominent placement of alternatives for popular W32 software. Make sure Office works well, and so on. I would admit that it would take many years to make a dent, but there's no rush to it. Windows seems a sitting duck. Nobody, including Microsoft, seems to care about it. Edit: oh yes, forgot about gaming.

robertlagrant 4y ago
I think the build quality of the thing might be more of the cost than the difference in power. Could be wrong, though.
coolca 4y ago
They could make a m1 SE in late 23 with a plastic case as old MacBooks, same ports of m1 air, slightly less battery and 1080p screen at 500$ and it will sell like crazy.
- typon 4y ago
  Why would Apple jeopardize its brand (premium products) when they are already printing enough money?
  - lmm 4y ago
    Their consumer base is shrinking even as it becomes more profitable. I doubt they have the nerve to cannibalize their high-end branding and profits, but if current trends continue then they're in trouble in the long run.
- skim_milk 4y ago
  I think the only problem with this is that that Apple permanently switched to higher resolution screens, text looks awful at 1080p since Apple dropped font anti aliasing. High DPI screens are a requirement.
rand49an 4y ago
> I would admit that it would take many years to make a dent, but there's no rush to it. Windows seems a sitting duck. Nobody, including Microsoft, seems to care about it. Microsoft are too busy making money on Azure and M365 subscriptions for the hundreds of thousands of companies heavily invested in Microsoft apps. Windows is just one platform to get users to those apps. Microsoft are pushing Intune/MEM so organisations can push Microsoft apps to all devices including Apple ones. They don't care about the OS because it's not important.

by fleddr 4y ago

robertlagrant 4y ago

I think the build quality of the thing might be more of the cost than the difference in power. Could be wrong, though.

coolca 4y ago

They could make a m1 SE in late 23 with a plastic case as old MacBooks, same ports of m1 air, slightly less battery and 1080p screen at 500$ and it will sell like crazy.

typon 4y ago
Why would Apple jeopardize its brand (premium products) when they are already printing enough money?
- lmm 4y ago
  Their consumer base is shrinking even as it becomes more profitable. I doubt they have the nerve to cannibalize their high-end branding and profits, but if current trends continue then they're in trouble in the long run.
skim_milk 4y ago
I think the only problem with this is that that Apple permanently switched to higher resolution screens, text looks awful at 1080p since Apple dropped font anti aliasing. High DPI screens are a requirement.

rand49an 4y ago

> I would admit that it would take many years to make a dent, but there's no rush to it. Windows seems a sitting duck. Nobody, including Microsoft, seems to care about it. Microsoft are too busy making money on Azure and M365 subscriptions for the hundreds of thousands of companies heavily invested in Microsoft apps. Windows is just one platform to get users to those apps. Microsoft are pushing Intune/MEM so organisations can push Microsoft apps to all devices including Apple ones. They don't care about the OS because it's not important.