Every designer I know will tell you it take much longer and requires much more difficulty to make something complicated look very very simple. Most peoples rea

Every designer I know will tell you it take much longer and requires much more difficulty to make something complicated look very very simple. Most peoples reaction to something designed very well is: "oh of course you do it like that, how would you do it anyway else". But this is naive thinking, there are plenty of ways to design and most are not simple. The beauty of the iPad is that people understand it at a glance, that is incredibly profound. I think it is really unfortunate that the writer of this article took the stance that they undesigned it, simply wrong. They intelligently designed every aspect of this device which is exactly what his diagrams point out. Apple's computers, tablets, phone, iPod, all look very unique and were certainly designed not undesigned. All of these objects are man made and inherently require design for them to take shape.