It wouldn't be 10 million videos/month, it would be 10 million active users. This is a notable difference because each of these users can be uploading numerous

It wouldn't be 10 million videos/month, it would be 10 million active users. This is a notable difference because each of these users can be uploading numerous content and tiktok users who have posted content are much more likely to continue posting content far more frequently than just one video per month.