This matches what happened with advertising. We went from cable TV and broadcast radio with 12+ minutes of ads per hour to being able to choose what we watch/li

This matches what happened with advertising. We went from cable TV and broadcast radio with 12+ minutes of ads per hour to being able to choose what we watch/listen to "on demand" with few - if any - ads. And now we're heading back to increasing, unskippable ad load in popular audio and video formats.