4 ms·
Interesting analysis. Everyone focuses on technology, but Win8 has a lot of unanswered business questions. The premise of the article is essentially, if MS sell
by jinushaun 15y ago
Interesting analysis. Everyone focuses on technology, but Win8 has a lot of unanswered business questions. The premise of the article is essentially, if MS sells Win8 tablets as a tablet (i.e., iPad), how can it continue to charge desktop prices for Windows and Office in Win8? Especially since MS repeatedly touted the "dual use" tablet/desktop scenario at BUILD. Both of these products are basically free on WP and their equivalent products are cheap on iOS and Android.
The options, as I see it are:
1. Continue to make Office desktop only (does not work in Metro)
2. Create a tablet-only SKU for Office (does not work in Desktop)
3. Create a dual use SKU for Office (tablet + desktop). Ultimate? Sounds expensive.
4. Switch to subscription pricing for Office
None of these sound ideal. I think MS will ultimately go with #4. They've been planning to do so for half a decade now.