To me it seems the “alternative to” part is more damaging in that sense than dropping a big name. The name is used to put a complicated piece of software in a c

To me it seems the “alternative to” part is more damaging in that sense than dropping a big name. The name is used to put a complicated piece of software in a context many people are familiar with. The same thing happens with the “Tinder/Uber/Airbnb for <x>…” type of services. The friction is introduced where it’s not made crystal clear how it’s similar, and which concept are different or missing altogether. Then it will cause unmet expectations. Perhaps it’s better to say “inspired by …” or “similar to …” to make a more precise statement.