Apple is a "design first, technology second." company. That is rare in the technology space. They are more like a fashion company. https://www.wired.com/insigh

Apple is a "design first, technology second." company. That is rare in the technology space. They are more like a fashion company. https://www.wired.com/insights/2013/11/jony-ive-and-the-genius-behind-apples-move-to-design-first/ https://www.wired.com/insights/2013/11/jony-ive-and-the-geni...