> Conversely, you can do everything right but if you don't have PMF, it doesn't matter (eg. Google Wave). Google Wave did everything right, but had no PMF? Ma

> Conversely, you can do everything right but if you don't have PMF, it doesn't matter (eg. Google Wave). Google Wave did everything right, but had no PMF? Maybe I’m seriously misremembering things (very possible), but didn’t they have a product that many people thought was an amazing idea with many uses, yet the UX and UI were so bad that it never got traction? That sounds more like having decent PMF, but doing things wrong.