I honestly believe it is a marketing technique. Look at the number of tweets announcing the secret 'pro-tip' it something that pro twitter users can use and fee

I honestly believe it is a marketing technique. Look at the number of tweets announcing the secret 'pro-tip' it something that pro twitter users can use and feel special (because they use DM /swipe up/ and have multiple accounts. The rest of the users aren't hardcore and dont care about getting to those things in 2 taps.