It's possible that by both of us choosing ecommerce we are making PMF harder for ourselves. I remember selling Shopify circa 2017 was like the easiest job ever.

It's possible that by both of us choosing ecommerce we are making PMF harder for ourselves. I remember selling Shopify circa 2017 was like the easiest job ever. I bet it is a lot harder for their sales team to hit it's number now. Similar for Covid induced mega growth followed by defunding of ecommerce projects.