To me it leans more in the ego direction if they were using a social network platform to track the running activity so that it can be compared to their friend's

To me it leans more in the ego direction if they were using a social network platform to track the running activity so that it can be compared to their friend's activity. I feel this is really about wether you are doing something for genuine self improvement or to gain social status. It's the latter we tend not to like because when wanting to gain social status you tend to shortcut and "cheat" the self improvement part. However it's not always easy to distinguish the two.