Apple isn't stupid enough to go all out on ads. At the core, they're still a "premium" product company that sells $450 pair of headphones because it plays nice

Apple isn't stupid enough to go all out on ads. At the core, they're still a "premium" product company that sells $450 pair of headphones because it plays nice with their other $1000+ products. All they need to do is release a new peripheral and it's a $10-15B per year business in 5 years.