Why on earth would they show them off? All they'll do is scare competitors - the people who'd buy white label Amazon stuff will find it when they search for "HD

Why on earth would they show them off? All they'll do is scare competitors - the people who'd buy white label Amazon stuff will find it when they search for "HDMI cable" and click on the cheapest option. I mean, it's clearly inevitable (I'm sure serious competitors in the spaces they're entering with their white label products are aware of them), but why hasten that day?