http://tenprinciplesofgooddesign.com/ http://tenprinciplesofgooddesign.com/ from Dieter Rams. Jonathan Ive's and by extension Apple's approach to design express

http://tenprinciplesofgooddesign.com/ http://tenprinciplesofgooddesign.com/ from Dieter Rams. Jonathan Ive's and by extension Apple's approach to design expressed in 10 simple statements.