It's not ethical at all. Neither is annoyance functionality to churn unmonetized users nor the habit of some (Apple/Windows) to constantly change features and U

It's not ethical at all. Neither is annoyance functionality to churn unmonetized users nor the habit of some (Apple/Windows) to constantly change features and UI functionality to force adaption which creates more buy-in which has the effect of tricking people into continued use of a product that otherwise is lackluster. Pavlov has nothing on the business of training people through computing.