I think the morality part is a smokescreen mostly. There _are_ people who are genuinely concerned about the moral, ethical aspects, but at the end of the day, i

I think the morality part is a smokescreen mostly. There _are_ people who are genuinely concerned about the moral, ethical aspects, but at the end of the day, it's business, the more you control, the more chance you have to earn money. They all care about moral things as much as the tracking cookies are about delivering you an optimized user experience.