Amazon/AWS is playing the long game, not raising prices (and even lowering them) even though many of their customers are thoroughly locked in; and of producing

Amazon/AWS is playing the long game, not raising prices (and even lowering them) even though many of their customers are thoroughly locked in; and of producing products that are pretty popular with users. Most of their assholery is towards employees, suppliers, and competitors - rather than customers. Oracle, on the other hand, has a reputation for extracting maximum money from locked-in customers; an aggressive legal team; and producing products like Oracle Financials which are widely hated by users.