Mateschitz did something very impressive: Sell an oddly-tasting soft drink by financing (very successful) extremely expensive sports teams. The connection is so

Mateschitz did something very impressive: Sell an oddly-tasting soft drink by financing (very successful) extremely expensive sports teams. The connection is so odd that no one could copy it. It's totally artificial, of course, but it's a brilliant invention and arguably socially relevant. Rest in Peace, Dietrich. P.s.: Fuck cancer.