Friendly reminder that guineas book of records is a company you pay a lump sum of money to, and they stage an event to give you an award for publicity. So it b

Friendly reminder that guineas book of records is a company you pay a lump sum of money to, and they stage an event to give you an award for publicity. So it begs the question. How much did Lars pay to put on this event, of all the possible arrow related records he could have made up, why make up this particular one. It seems obvious that it would have been a more honest record to look at consecutive bullseyes or arrows split or something like that, but perhaps the established records from regular competitive archers where to hard for him to beat. And naturally, why is he trying to create a social bus now? Does he have a book coming out or something like that?