It's less likely that search engines would manipulate this and much much much more likely that the SEO'd commercial content would be dominated by "move to the c

It's less likely that search engines would manipulate this and much much much more likely that the SEO'd commercial content would be dominated by "move to the cloud!" type stuff because that's what's easy to sell these days. "Don't move to the cloud!" is hard to make money by selling to places not in the cloud. "Move out of the cloud" is harder to sell to places in the cloud than "move to the cloud" is to sell to places not in the cloud, because (a) bigger orgs with big budgets to make money off of tend to be older and not in the cloud fully in the first place and (b) moving out of the cloud is less turn-key - every client is going to be different and likely lower-margin than pushing clients into the same set of existing packaged cloud services. That said, I'm not aware of any companies from people in my network that are actively moving out of the cloud... so I also don't buy that it's a big trend.