He's not predicting the internet. He's predicting increasing customizations of products. Alvin Toffler continues McLuhan's themes in his book Future Shock [1],

He's not predicting the internet. He's predicting increasing customizations of products. Alvin Toffler continues McLuhan's themes in his book Future Shock [1], which was also not about the internet. Someone who did predict the internet was Paul Otlet in 1934 [2] [1] https://en.wikipedia.org/wiki/Future_Shock https://en.wikipedia.org/wiki/Future_Shock [2] https://www.youtube.com/watch?v=hSyfZkVgasI https://www.youtube.com/watch?v=hSyfZkVgasI