3 ms·

I don’t know about B2C, but any dollar not spent finding product market fit will put your business at risk. If you can, focus on low cost / high yield tactics:

• dolev__yao 4y ago
  Right, agree with you. But I'm looking for something slightly different, i.e. whether there are any benchmarks on average marketing allocations for seed or series A rounds in the US early stage market (ideally average but even vertical-specific would be great). Similarly to how there are standard benchmarks for other variables like dilution, round size, salaries, etc. (assuming the company has early PMF). Ideally some kind of data set, but even just practitioner views would be fantastic. Perhaps this is just too deal-dependent to generalize, which I would also understand.