The problem is that he has more "friends" than he understands. Having 100 people in "friends" is bullshit. Nobody can have 100 friends. They can have 10 friends

The problem is that he has more "friends" than he understands. Having 100 people in "friends" is bullshit. Nobody can have 100 friends. They can have 10 friends and 90 acquaintances. Those 90 probably go in "I'm interested in following their messages but in reality its all public anyways". Circles are like C. You can shoot yourself in the foot (by horribly missusing em), or you can make it sing. Google has been following the trends and making circles better. Following is an excellent feature.