From the interviews I've listened to it seems like people were given the impression that the mission of the company was sincere, and that Holmes was gifted at m

From the interviews I've listened to it seems like people were given the impression that the mission of the company was sincere, and that Holmes was gifted at making people feel as if their concerns had been heard and making them feel like the company would be an eventual success. The film Fyre Fraud might interest you. The subjects discuss how they felt pressured to "make it work" at Fyre Festival (a different fraud) even as they understood the window of possibility was rapidly diminishing.